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商品編號： 9-698-079 出版日期： 1998/05/28 作者姓名： Christensen, Clayton M.;McDonald, Rory 商品類別： Operations management 商品規格： 11p 再版日期： 2017/08/21 地域： Delaware 產業： Chemical manufacturing 個案年度： 1974 - 1974
商品敘述：
Describes Dupont''s efforts to build commercial markets for its miracle fiber, Kevlar. Initially, it sought to create a market for Kevlar tire cord, primarily because its existing tire cord business was languishing. This market never developed, even after Dupont spent several hundred million dollars. A rewritten version of an earlier case.
涵蓋領域：
Change management;Crisis management;Emerging markets;Innovation;Product launches;R&D;Target markets;Digital transformation;Technology and analytics
相關資料：
, (9-699-171), 8p, by Clayton M. Christensen
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